Learn how to use social media for business, from creating a social media presence to measuring success.
Learn how to effectively use social media for business.
What is social media, and how can it help your business? With this course, you’ll explore these questions and more. You’ll find out why social media marketing skills are becoming essential for all kinds of organisations, as well as some of the ways you can use them.
You’ll explore how you can use social media to create and develop your brand, as well as some of the tools that can help as you do so.
Explore the world of social media management
If you’re wondering what a Social Media Manager does and what responsibilities they have, you’ll find details here. As well as looking at how business social media works, you’ll also discover why it can be so useful.
Whether you’re hoping to get a job in the industry or learn social media best practices, this is the course for you.
Develop your social media skills
You’ll learn about the key steps in promoting your brand through social media, including setting campaign objectives, identifying the target audience and the right channels, creating engaging content and managing your presence.
If you’re searching for social media courses that can get you up to speed with the essentials, you’ve found the one you need here.
Discover some social media top tips
To help you get started with your business social media, you’ll learn about some of the fundamentals needed to run an effective campaign.
As well as looking at examples of different social media channels, you’ll explore some top tips for using them and how to measure success. You’ll also learn about some of the social media management tools that can help you succeed.
Welcome to the Social Media course. First, let’s look at staying safe online, and meet the team who will be helping you through the course.
Social network icons drawn on a blackboard
Introduction to social media
This activity introduces you to social media, what it is and why it is important to develop your own brand.
Low angle shot of a road with sky and mountain background
Social media journey
Learn about the journey you should go on to create a social media presence that’s appropriate for business.
Reflections of clouds in glass windows
Reflecting
Take a moment to reflect on what you’ve learnt about digital, and share with other learners!
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Week 2
Using social media channels and measuring your success
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Aerial view of city with trails of lights from vehicles
Top tips for using social media channels
We will explore some examples of different social media channels and some top tips for getting started in social media for your business.
Close up of DNA sequencing graph
Measuring success
In this activity we will explain how you can measure the success of your social media campaign and improve it by listening to your audience.
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Assignment
Put everything you have learned into practice in this end of course assignment.
Learning on this course
You can take this self-guided course and learn at your own pace. On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to…
Explain what Social Media is
Describe how it can be used to build a brand
Explain what target groups are
Identify social media channels
Explain tips for messaging
Describe the role of a Social Media Manager
Identify Social Media Management tools
Who is the course for?
This course is for those seeking to develop their skills in social media for business. If you’re preparing to enter the workplace or looking to change careers, you’ll have the opportunity to learn about social media management. No prior experience or qualifications required.
What’s included?
Accenture are offering everyone who joins this course a free digital upgrade, so that you can experience the full benefits of studying online for free. This means that you get:
Unlimited access to this course
Includes any articles, videos, peer reviews and quizzes
Tests to validate your learning
A PDF Certificate of Achievement to prove your success when you’re eligible
